Case Study:
A redesign of the Specs Berlin landing page and product detail page (PDP) for an eyewear retailer based in Berlin, Germany.
Design & Inspiration:
While exploring well-regarded websites showcasing exemplary UI/UX design, I came across Specs Berlin and noticed areas that could be improved—particularly in readability, typography, and overall visual appeal. The website had a solid foundation but lacked the refined design touches needed to compete with other premium web designs. My goal was to enhance its usability, elevate the brand's online presence, and create a more engaging shopping experience for customers.
Project Roles:
Art Director, Digital Designer, UI Designer, Visual Designer
Skills:
Figma, Adobe Illustrator, Photoshop, Photo Retouching
Media:
Website, Branding, Web Media
Disclaimer: This project is a conceptual redesign of the Specs Berlin website created for portfolio purposes only. I do not own the rights to any images used in this project. All images featured are part of official advertising campaigns from their respective eyewear brands and are used by retailers and e-commerce platforms for promotional purposes. This redesign is an independent exploration and is not affiliated with, endorsed by, or commissioned by Specs Berlin or any associated brands. The work presented here is intended solely to showcase design improvements and creative problem-solving.