I’m Eddy Escalier, a Visual Designer based in the Greater Seattle Area, focused on creating brand-driven digital experiences for consumer and retail brands. With 7+ years of experience across campaigns, web, and digital production, I translate brand strategy into scalable, high-impact visuals across social, email, and e-commerce platforms.
My work is grounded in a strong foundation of modernist design and typography, with an emphasis on clarity, hierarchy, and consistency. I enjoy the craft of building systems—from shaping a brand identity to refining the small details that make a design feel cohesive across every touchpoint.
Whether I’m developing campaign assets, designing in Figma, or refining visual systems, I focus on delivering work that is both visually compelling and built to perform across real-world platforms.
Influences
My design approach is deeply influenced by the Swiss design movement—its focus on clarity, structure, and timeless visual communication. I’m particularly inspired by the work of Josef Müller-Brockmann, whose use of grid systems and typographic precision continues to shape how I approach layout and hierarchy.
Alongside these principles, my background in photography informs how I think about composition, contrast, and storytelling. I often draw from black-and-white photography to create focus and visual impact, pairing it with clean typography and structured layouts.
Josef Müller-Brockmann
Musica Viva Posters for the Zurich Tonhalle
Influence on my work:
• I apply grid systems to create structure and visual harmony.
• Use typographic hierarchy and white space to guide the eye.
• Favor minimalism and “invisible design” that serves the message.
• Seek visual balance that feels calm, rational, and timeless.
These principles directly inform how I design campaign assets, product pages, and marketing systems—ensuring clarity, consistency, and scalability across real-world applications.
Swiss Design + Photography
Josef Muller-Brockmann Road Safety Posters
I combine Swiss principles of clarity and order with a photographic eye for composition and contrast—creating work where imagery and typography work together to communicate clearly and effectively.
My Visual Approach
I design with grids, balance, and contrast in mind. Whether designing landing pages or developing campaign assets, I focus on creating work that is structured, intentional, and built to scale across digital platforms.
These principles aren’t just theoretical—they directly inform how I approach real-world design work. From building structured layout systems in web design to creating consistent, scalable marketing assets across campaigns, I apply these ideas to ensure clarity, balance, and performance across every touchpoint.
See how these principles come to life across my work