Project Roles
Art Direction, Brand Design, Brand Ideation, Visual Design
Tools
Adobe Illustrator, Photoshop
Scope
Brand Identity, Logotype Design, Typography System
Art Direction
As the primary designer, I led the exploration and development of a new logotype aligned with Tango’s brand voice and core idea of “Integrating Happiness.”
The approach focused on creating a modern, geometric wordmark that conveys movement, energy, and a sense of reward. Starting from a typographic foundation, I customized and refined the letterforms to create a distinctive, ownable identity that feels both dynamic and approachable.
Outcome
The result was a strong, modern identity direction that was well received by stakeholders and demonstrated a refreshed visual approach for the brand.
