About Tango Card
A private Seattle based company, is the go-to partner for enterprise digital reward solutions. Tango Card combines easy to use technology, a unique reward catalog, and expert support to deliver reward solutions with impact. Rewards sent by Tango Card are used every day by businesses of all sizes to drive positive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements.
The Tango Card is the perfect digital gift card solution to reward and recognize employees and customers. "Integrating Happiness" is a tagline that is often used by Tango Card, so my goal was to create an identity that expresses excitement, happiness and the feeling of movement as the customer receives their digital gift card.
After some research, I dug deep into the brands' sole purpose and brand voice and focused on what makes this brand resonate with their customers. After many iterations of typographic explorations, I decided to create a custom logo that was inspired by their tagline "Integrating Happiness. We help you deliver the right reward at the right time and in the right way to inspire happy employees and customers." The result was a success, making the new Tango Card logo receive rave reviews from stakeholders and customers.