Project Roles:
Brand Designer, Logo Designer, Digital Designer
Skills:
Figma, Adobe Illustrator, Photoshop, Photo Retouching
Media:
Branding, Logo, Landing Page, Web Media
Digital Branding
This project explores the logo design and digital branding for Nixie, a vibrant children’s apparel brand. Drawing from my background in fashion photography and a deep-rooted appreciation for textiles—shaped by a family member who was a skilled artisan in the apparel industry—I was excited to take on a project that felt both familiar and inspiring. The challenge was to create a logo that truly captures the spirit of Nixie—bold, stylish, and effortlessly fun. I designed a custom logo and designed landing pages to showcase how the branding comes to life in a digital space, blending high-fashion aesthetics with a playful, youthful energy. Furthermore, the logo was meticulously crafted in Adobe Illustrator with precision and care, ensuring that the letterforms were perfectly aligned and kerned to meet typography design standards.