Project Roles
Art Direction, Brand Design, Visual Design, Digital Design
Tools
Figma, Illustrator, Photoshop
Scope
Brand Identity, Logotype Design, Landing Page Concepts, Digital Branding
Art Direction
The focus of this project was the development of a custom logotype and a flexible visual system that balances high-fashion influence with a youthful, expressive tone.
The logo was carefully crafted with attention to proportion, spacing, and typographic detail, creating a distinctive word-mark that feels both polished and playful. Color and imagery were explored through a series of landing page concepts, demonstrating how the identity extends into a digital environment.
Outcome
The result is a cohesive brand direction that brings together typography, color, and imagery into a vibrant, modern identity system designed for digital-first experiences.
