Project Roles
Brand Designer, Visual Designer, Digital Designer
Tools
Figma, Adobe Illustrator, Photoshop
Scope
Brand Identity, Web Experience, Landing Page
Branding & Art Direction
This version explores a darker, more restrained expression of the Nexis brand.
The visual system shifts toward a monochromatic palette—anchored in black and grey—with a sharp yellow accent used to create contrast and guide attention. Typography and layout remain structured and minimal, reinforcing a clean, architectural feel while allowing the color to act as a focal point.
Exploration
This direction reimagines the original concept through a more modern, high-contrast lens.
By reducing the palette and simplifying the composition, the design leans into clarity and impact. The result is a more focused, editorial experience that highlights form, structure, and hierarchy in a different way than the original version.
