Project Roles
Visual Design, Production Design
Tools
Figma, Sketch, Photoshop, Illustrator, Photo, Motion
Scope
Email Campaigns, CRM, Social Content Production
Working within established brand systems and toolkits, I translated campaign concepts into scalable, channel-specific assets—ensuring consistency across email, CRM, and social touch points. The work required a strong focus on precision, file organization, and production efficiency while maintaining a high level of visual quality.
Assets were delivered as part of larger campaign toolkits, supporting both internal teams and retail partners in executing cohesive, on-brand marketing across channels.
Partnered closely with marketing and brand teams to ensure accuracy and consistency across high-volume asset delivery.
My approach to production and campaign assets was grounded in structure and consistency—applying grid systems, typographic hierarchy, and scalable templates to ensure clarity and cohesion across high-volume outputs.
Brooks "Run Boston" digital marketing campaign promoting their new "Launch 9" running shoe to be marketed for the Boston Marathon.
Brooks "Cascadia" digital marketing campaign promoting their new trail running shoes.
Brooks "Aurora BL" digital marketing campaign promoting their new running shoe.
