Project Roles
Marketing Design, Illustration, Visual Design
Tools
Adobe Illustrator, Photoshop
Scope
Illustration System, Social Media Assets, Web Graphics
Approach
The work focused on developing clear, approachable visuals to communicate financial concepts and investment services. Custom illustrations were used to simplify complex topics while maintaining alignment with Capital One’s brand language.
Assets were designed for flexibility across multiple formats, including social media and digital marketing content.
Outcome
The result is a cohesive set of illustration-driven assets that enhance clarity, support campaign messaging, and create a more engaging visual experience for financial content.
