Project Roles
Digital Design, Marketing Design, Visual Design, Production Design
Photoshop, Illustrator, Photo Retouching
Scope
Social Media Campaign, Paid & Organic Assets, Retail Partner Toolkit
Scope
Social Media
To support Brooks’ updated brand expression, I designed a suite of social media assets for global retail partners. Working within the Trail footwear and apparel guidelines, I created high-energy, modular compositions that balance brand consistency with engaging visual storytelling. Each asset was designed to scale across platforms while maintaining a cohesive visual system. The work contributed to a 14% increase in clicks and engagement, along with a measurable lift in retail sales. Assets were delivered as part of comprehensive digital toolkits, enabling retail partners to execute consistently while maintaining brand integrity across channels.
Scope