Retail Signage

As part of Brooks Running’s newly introduced brand expression, I designed in-store retail signage during the early stages of the rollout. This included creating a detailed 3D mockup of a shelving system with magnetic signage to visualize how the new brand would translate into physical retail environments. Working from evolving guidelines, I explored layout, typography, and color application within a spatial context. Following Creative Director review and approval, the design was implemented across retail partner locations nationwide—helping establish an early expression of the brand in-store.